Price War?

Well, November is nearing the halfway point and I’m wondering if anyone remembers the Price War of October where retail giants tried slugging it out humanities style. At the time I said it was a blip on the radar-something to take advantage of while you could because it was unlikely to last or even to repeat itself in the near future and, so far, it looks about right.

I haven’t seen any of the major retailers continue to discount preorders to the $9 range. Once the books were released their prices jumped to more normal discount levels for best sellers. And no one is going crazy about how the publishing world is going to be placed on its head and how the 21st century would officially be leveled upon writers and how their work will have to change.

So. Blah. The price war is over and the new publishing world looks damn similar to the old publishing world. Much like the file sharers found with the ongoing fight with the music industry, lumbering giants die hard and, when they fall, they tend to leave everything maimed beyond recognition – not just the horrors of the old regime.

The publishing industry will change. It is inevitable. As music has had to shift gears (while missing second entirely and still trying to make an ugly grinding stab at third), as newspapers have falled from venerable institutions to vulnerable endeavors and as the movies still blame those damn pirates for falling box offices rather than shotty movies, the writers and makers of books will have to find new hotels to occupy, new frontiers to letter over.

And I have no doubt they will. And people will continue to make money off of it. Change will come and money will not be far behind.  Just not today.

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