Barnes and Noble has a new Nook

This morning Barnes and Noble debuted their new Nook, which is apparently just a Samsung Galaxy Tab4 with a custom interface. The tech isn’t something that really interests me. How powerful does a tablet need to be to read text? I can’t believe it’s too hardware intensive. Instead, I like that B&N is just pairing up with a company and ditching making their own readers/tablets. I think it’s a losing proposition that dumps money into something that has too many players, and in the case of e-readers a sole function device that is going to go the way of the ipod.

Instead of focusing on hardware, this puts the focus on what Barnes and Noble needs to be focused on- their experience of buying and reading a book. On consuming media.

Which makes a ton of sense. It’s really the purest way of transferring the experience of their store to the digital world because when any of us go to Barnes and Noble we do not walk to something, grab it, and head directly for counter. Instead, we browse. We leaf through some magazines over by the wracks, we dawdle through the clearance racks, we read a handful of pages from a handful of books, as we make our way through the store and eventually into the cafe where we have an overpriced coffee and overly caloric piece of carrot cake.

If Barnes and Noble will agree to occasionally ship me complimentary pieces of cake with my orders, I will be getting in line for my galaxy tab.


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